Sleep Medicine Poliklinika Sv. Nikola Varaždin
Project Description
The Sv. Nikola Varaždin Sleep Medicine branch offers expert, compassionate care for sleep disorders, with a calming brand identity inspired by tired eyes, restful colors, and personalized solutions for better nights.
Project Credits
Creative Direction:
Ivan Biošić
Release Date
December 9, 2024
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About the project

The Sv. Nikola Polyclinic in Varaždin has long been a cornerstone of trusted healthcare in Northern Croatia, earning a reputation for excellence and patient care across a range of medical disciplines.

With the launch of its new branch dedicated to sleep medicine, the clinic embarks on a mission to address the deeply personal and universal challenges of sleep disorders. This new chapter called for the development of a distinct and impactful brand identity—one that encapsulates the clinic’s expertise, establishes trust, and fosters a calming, reassuring presence.

The resulting brand is a harmonious blend of science and empathy, carefully designed to resonate with patients and reflect the clinic’s innovative approach to sleep medicine. At its heart lies a patient-first philosophy, ensuring that every visual and verbal element speaks directly to the emotions and needs of those seeking relief from sleep-related issues. Soft, soothing tones paired with elegant typography evoke a sense of tranquility, while modern graphic elements symbolize keeping pace with today’s dynamic world.

Sleep Medicine Poliklinika Sv. Nikola Varaždin
Sleep Medicine Poliklinika Sv. Nikola Varaždin
The solution

The centerpiece of the brand identity is the logo, which features an abstract representation of tired eyes—slightly drooping shapes that mimic the natural curve of eyelids closing in rest.

This design is subtle and minimalistic, avoiding overt symbolism while creating an immediate association with sleep. The curves also suggest softness and comfort, evoking the promise of relief and rejuvenation that the sleep medicine branch offers. Beneath the eye-inspired design is a circular element symbolizing the 24-hour circadian cycle, emphasizing the clinic’s focus on restoring healthy sleep patterns.

The color palette for the Sv. Nikola Varaždin Sleep Medicine branch is designed to evoke calm, trust, and rejuvenation. Deep Navy Blue symbolizes the night and restfulness, providing a professional and serene foundation. Soft Lavender introduces a sense of tranquility and relaxation, echoing the soothing evenings associated with winding down. Warm Beige adds a comforting and welcoming touch, reflecting the clinic’s empathetic approach to care. Finally, Light Mint Green signifies health, renewal, and vitality, creating a balance that reassures patients while emphasizing the clinic’s commitment to improving well-being. Together, these colors create a cohesive and approachable visual identity, aligning with the clinic’s mission to provide restful solutions.

Results

The Sv. Nikola Sleep Medicine branch now boasts a cohesive brand identity that reflects its dedication to patient-centered care and cutting-edge expertise. The thoughtful design of the logo, colors, and messaging creates an immediate sense of trust and comfort for patients, aligning perfectly with the polyclinic’s values and reputation. This identity not only elevates the clinic’s image but also positions it as a leading name in sleep medicine in Northern Croatia.

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