We kicked off our collaboration with meticulous planning and execution of a dynamic PR strategy designed to spotlight the festival’s unique appeal. This involved crafting compelling press releases that captured the festival’s essence, creating personalized media invitations that resonated with key journalists and outlets, and coordinating high-profile interviews and exclusive features. Our team managed every detail of the festival’s media presence, securing widespread and impactful coverage across traditional channels such as print and broadcast, as well as leveraging digital platforms to amplify its visibility to a broader, global audience.
Our team meticulously crafted communication strategies around his arrival, culminating in a high-profile exclusive interview with Vogue Adria. This piece not only served as the web cover story but also positioned the festival as an event of international significance. To sustain audience interest, we developed paid promotional articles, securing prime placements in leading media outlets, and curated special narratives that spotlighted the festival’s unique location on Vis Island. Our work ensured that the festival’s messaging was cohesive, authentic, and engaging across all channels.
Images: Matko Petković / 35mm Vis Film Festival