Communications Support for 35mm Vis Film Festival
Project Description
Reborn Communications boosted the 35mm Vis Film Festival’s national and global reach with strategic communications support as official festival partner, including Woody Harrelson’s coming to island of Vis.
Project Credits
Creative Direction:
Ivan Biošić
Release Date
December 7, 2024
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About the project

In its second edition, the 35mm Vis Film Festival aimed to establish itself as a premier cinematic event in the region, showcasing the best of international and regional talent. Reborn Communications stepped in as the Official Festival Communications Partner, providing a full spectrum of PR and communication services to amplify the festival’s reach and prestige.

We kicked off our collaboration with meticulous planning and execution of a dynamic PR strategy designed to spotlight the festival’s unique appeal. This involved crafting compelling press releases that captured the festival’s essence, creating personalized media invitations that resonated with key journalists and outlets, and coordinating high-profile interviews and exclusive features. Our team managed every detail of the festival’s media presence, securing widespread and impactful coverage across traditional channels such as print and broadcast, as well as leveraging digital platforms to amplify its visibility to a broader, global audience.

Communications Support for 35mm Vis Film Festival
Communications Support for 35mm Vis Film Festival
The solution

One of the standout moments of the festival was the appearance of Hollywood star Woody Harrelson, which we leveraged as a key publicity opportunity.

Our team meticulously crafted communication strategies around his arrival, culminating in a high-profile exclusive interview with Vogue Adria. This piece not only served as the web cover story but also positioned the festival as an event of international significance. To sustain audience interest, we developed paid promotional articles, securing prime placements in leading media outlets, and curated special narratives that spotlighted the festival’s unique location on Vis Island. Our work ensured that the festival’s messaging was cohesive, authentic, and engaging across all channels.

Results

The results of our collaboration were reflected in extensive media coverage, heightened festival attendance, and enhanced brand positioning for the 35mm Vis Film Festival. By creating a narrative that intertwined Hollywood glamour with boutique destinations’ charm, Reborn Communications helped the festival achieve an 80% increase in media engagement compared to its inaugural year. We have counted more than 150 secured media articles about the festival.

Images: Matko Petković / 35mm Vis Film Festival

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